If the pandemic was a tide that lifted all boats in the consumer staples business, inflation will show which brands are really in good shape.
Companies that make well-known household essentials have reported strong sales this earnings season. On Thursday, Nespresso coffee maker Nestlé said comparable sales grew 7.2% for the three months through December. Procter & Gamble and Unilever increased sales by an impressive 6% and 4.9%, respectively, over the same period. For both Nestlé and Unilever, this was the fastest growth rate in roughly a decade.